Cookie Policy
This Cookie Policy (“Policy”) outlines how we utilise cookies and similar tracking technologies on our gaming and sports betting platform. We are committed to transparency regarding our data collection practices and provide you with comprehensive information about the cookies we deploy, their purposes, and how you can manage your preferences in accordance with UK data protection legislation and the Privacy and Electronic Communications Regulations 2003.
Introduction to Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit our platform. They serve multiple functions essential to delivering an optimal gaming experience, including maintaining your session, remembering your preferences, and analysing how you interact with our services. In addition to traditional cookies, we employ similar technologies such as web beacons, pixels, and local storage mechanisms to track user behaviour and enhance platform functionality. These technologies are integral to modern online gaming platforms and allow us to provide personalised content, secure authentication, and improved user interfaces. Understanding how these tools work is fundamental to making informed decisions about your online privacy whilst enjoying our services.
Types of Cookies We Use
Our platform deploys various categories of cookies, each serving distinct purposes within our gaming ecosystem. The following table provides a comprehensive overview of the cookie types we utilise, their specific functions, duration of storage, and the purposes they serve:
| Cookie Type | Purpose | Duration | Description |
|---|---|---|---|
| Essential/Strictly Necessary | Security and Authentication | Session-based to 12 months | These cookies enable critical platform functionality, including login authentication, account verification, fraud detection, and regulatory compliance. Without these cookies, core features such as placing bets and accessing your account cannot function properly. |
| Functional Cookies | Enhanced User Experience | 1 to 24 months | Functional cookies remember your preferences, language settings, and customisation choices. They maintain information about your betting history, favourite games, and personalised settings to deliver a tailored experience across sessions. |
| Analytical Cookies | Performance Measurement | 6 months to 2 years | These cookies collect aggregated data about how users interact with our platform, including pages visited, features utilised, and navigation patterns. This information helps us optimise platform performance and identify technical issues. |
| Marketing and Advertising | Promotional Campaigns | 3 months to 2 years | Marketing cookies track your engagement with promotional content and advertisements. They enable us to deliver targeted campaigns, measure advertising effectiveness, and understand which promotions resonate with our user base. |
| Third-Party Cookies | External Analytics and Services | Variable | Third-party service providers, including analytics platforms and advertising networks, may set their own cookies on our platform. These enable external partners to provide services whilst maintaining their own tracking capabilities. |
Purposes of Cookie Usage in Gaming Operations
Cookies serve multiple critical functions within our online gaming platform. Our essential cookies enable secure user authentication, protecting your account from unauthorised access whilst maintaining compliance with UK Gambling Commission regulations and anti-money laundering requirements. Functional cookies enhance your gaming experience by remembering your login credentials, preferred games, betting limits, and customisation settings. This personalisation ensures you encounter a consistent interface and experience across multiple visits and devices. Analytical cookies provide invaluable insights into platform usage patterns, helping us identify which games are most popular, where users encounter difficulties, and how we can improve overall platform stability and responsiveness. Marketing cookies facilitate our ability to deliver targeted promotions and assess the effectiveness of advertising campaigns, ensuring our marketing efforts reach interested audiences whilst respecting user preferences. Additionally, cookies assist in fraud prevention and responsible gambling initiatives, allowing us to monitor suspicious activities and help identify users who may benefit from our gambling addiction support resources.
Your Rights and Consent Management
Under UK data protection law, specifically the UK General Data Protection Regulation and Privacy and Electronic Communications Regulations 2003, you possess significant rights regarding cookie usage on our platform. When you first visit our website, you will encounter a comprehensive cookie consent banner explaining the purposes of different cookie types. You can exercise granular control over which cookies we deploy, consenting to essential cookies whilst rejecting marketing or analytical cookies if you prefer. Your consent preferences are stored securely and respected throughout your interaction with our platform. You retain the absolute right to withdraw your consent at any time by accessing your privacy settings or contacting our customer support team. Withdrawing consent does not retroactively invalidate processing carried out whilst consent was active. For users who prefer minimal tracking, you may opt to disable non-essential cookies entirely; however, some platform features may function less effectively without functional cookies. We encourage you to review your consent preferences regularly, particularly if your comfort level with data collection changes.
Managing and Disabling Cookies
You possess multiple methods for controlling cookie usage across our platform and your devices. Most modern web browsers provide built-in functionality for managing cookies, allowing you to delete existing cookies, block specific cookie types, or disable cookies entirely. However, disabling essential cookies may severely restrict your ability to access our platform and participate in gaming activities. The following list provides guidance for managing cookies across popular browsers:
- Google Chrome: Access Settings, select Privacy and Security, then Site Settings and Cookies and Site Data. You can delete all cookies, block cookies by default, or manage site-specific cookie preferences.
- Mozilla Firefox: Navigate to Preferences, select Privacy & Security, locate the Cookies and Site Data section, and manage your cookie preferences including options to delete cookies or allow specific exceptions.
- Safari: Open Preferences, select Privacy, and adjust cookie settings to allow cookies only from visited websites or disable them entirely. Safari also provides options for managing site-specific exceptions.
- Microsoft Edge: Access Settings, select Privacy, Search and Services, then Cookies and Site Permissions, where you can manage cookie deletion and site-specific preferences.
- Browser Extensions: Third-party extensions such as uBlock Origin and Privacy Badger provide enhanced cookie management and tracking prevention across multiple websites.
- Do Not Track Signals: Many browsers support Do Not Track functionality, though our platform honours explicit consent preferences rather than relying solely on browser signals.
Beyond browser-level controls, you can manage cookie preferences directly through our platform’s settings menu. Our cookie consent centre allows you to adjust your preferences for analytical, marketing, and functional cookies without affecting essential security cookies. You may also contact our data protection team to request detailed information about cookies deployed on your device and modify your preferences through your account settings.
Third-Party Services and Cookie Policies
Our platform integrates with various third-party service providers, including analytics platforms, payment processors, and advertising networks. These external partners may deploy their own cookies on our platform, governed by their separate privacy policies. We recommend reviewing third-party privacy policies to understand how external organisations utilise cookies and your personal data. Major third-party services deployed on our platform include Google Analytics for usage statistics, payment gateway providers for secure transactions, and advertising networks for promotional campaigns. Whilst we endeavour to select responsible partners adhering to high data protection standards, we cannot directly control third-party cookie policies. However, you can restrict third-party cookies through browser settings or opt out of specific third-party tracking through industry opt-out mechanisms. Our platform does not permit third-party partners to deploy cookies for purposes beyond those explicitly disclosed in this policy, and we include contractual provisions requiring partners to comply with UK data protection legislation and responsible gambling standards.
Last updated: January 8, 2026